E-commerce trends 2006: Online retailers boost their market share

Popularity of online retail grows
E-commerce managers in German companies are over the moon. 91 percent expect online shops to leave offline retailers struggling to keep pace in future by tightening their grip on the market. For this reason, 2006 will see a significant increase in the number of companies investing in e-commerce. These were the results of an online survey carried out by the software provider, novomind, and the trade journal, "E-Commerce-Magazin".

Security is the key to the future
E-commerce is a growing market and an environment where companies see reliable security standards as an absolute must. About half of the specialist and executive representatives who took part in the survey believe that the main challenge for the future lies in guaranteeing improved security for payments made online. Ease of use and innovative online shop functionality are also high up on companies’ list of future improvements. Specialists and executives are less worried by the speed of technological development. Just seven percent stated that they would be aiming to match the speed of internet development.

Sign up in Wiesbaden to receive a copy of the study on "E-commerce trends"
Further details of current concerns and developments in the online retail sector will be available in the "E-commerce trends" report from the beginning of November. Companies can visit novomind’s stand (hall 1/stand 170) at the Mail Order Congress in Wiesbaden from October 26th to 27th to view the "E-commerce trends" report and sign up to receive a copy on publication.

novomind: software solutions for professional customer communication
novomind AG is the leading provider of digital customer communication solutions enabling optimized processes and lower costs. novomind’s products and solutions offer future-oriented customer service, competent, personalized communication and boost customer administration to achieve a more rapid return on investment and long-term, sustainable customer loyalty. The product department’s portfolio includes e-mail management systems, as well as virtual customer services assistants and systems for interactive communication in real time. The novomind services department develops complex e-business applications, including scalable online shop solutions. Leading companies from across the market sectors - including Citibank, Bertelsmann Der Club, EnBW, Mexx, Otto and Travelocity, as well as public sector representatives such as the German Federal Ministry of Health and Social Security (BMGS) - have already successfully implemented novomind systems to boost customer loyalty, turnover and public relations.

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